Lately, it seems that no matter what I’m doing, all I notice is type.
on the streets – in the shops
When on vacation in Italy, yeah I enjoyed the ocean scenery and Italian flair, don’t get me wrong – but what I really notice is typography used on the streets and in the shops.
Or when I go shopping, I find myself circling the racks, getting distracted by all the (hand-lettered or pseudo-hand-lettered) prints on shirts announcing important things to the world. Like, “ABRACADABRA”, or “I scream for ice cream”.
selection
Unfortunately, I can’t document all these impressions – because it would take all day and also I think security would arrest me if I kept taking pictures of stores’ products without buying them. So what happens is that I end up only taking pictures of typography that really inspires me. (Or, very rarely, I end up buying the shirt.) Or, on the other hand, of things that deeply disturb me, that I’m sure could be done better.
So don’t worry if you see a young woman taking numerous pictures of a seemingly boring wall, or circling your clothing store five times. Now you know it’s just me, documenting typography of everyday life.
These impressions, however small they may be, reflect my reality. And since all any of us do should be about making the world a more beautiful place, I’d like to share some of these pictures with you. You can also find them on my Pinterest board designated to street typography, where I’ll be adding new pictures in the future. I hope they inspire you to walk through your own city with open eyes!
(PS: You might notice that I’m an avid user of Pinterest… feel free to browse my other boards, too!)

one of my favorite signs as a kid. Tabak Trafik, where they sell magazines, cigarettes, and lottery tickets. Innsbruck, Austria

the company Tenute del Cerro’s interesting labelling for Tuscan wine. Castiglione della Pescaia, Italy

Please do not sit or stand on the wall on top of the temple, you stupid tourists. taken in 2011 in Bangkok, Thailand

Tirol isch lei oans… roughly translated: the lovely little region of Tyrol is one of a kind. spotted in a furniture store in Innsbruck, Austria

Viertelstundenrieb, letting you know how much farther you have to hike before you get beer. Rinn, Austria

the letters are gone – as is the store – but you can still tell what they sold there. Waffen Fischerei, Carinthia, Austria