street typography

Lately, it seems that no matter what I’m doing, all I notice is type.

on the streets – in the shops
When on vacation in Italy, yeah I enjoyed the ocean scenery and Italian flair, don’t get me wrong – but what I really notice is typography used on the streets and in the shops.
Or when I go shopping, I find myself circling the racks, getting distracted by all the (hand-lettered or pseudo-hand-lettered) prints on shirts announcing important things to the world. Like, “ABRACADABRA”, or “I scream for ice cream”.

selection
Unfortunately, I can’t document all these impressions – because it would take all day and also I think security would arrest me if I kept taking pictures of stores’ products without buying them. So what happens is that I end up only taking pictures of typography that really inspires me. (Or, very rarely, I end up buying the shirt.) Or, on the other hand, of things that deeply disturb me, that I’m sure could be done better.

So don’t worry if you see a young woman taking numerous pictures of a seemingly boring wall, or circling your clothing store five times. Now you know it’s just me, documenting typography of everyday life.

These impressions, however small they may be, reflect my reality. And since all any of us do should be about making the world a more beautiful place, I’d like to share some of these pictures with you. You can also find them on my Pinterest board designated to street typography, where I’ll be adding new pictures in the future. I hope they inspire you to walk through your own city with open eyes!
(PS: You might notice that I’m an avid user of Pinterest… feel free to browse my other boards, too!)

cartoleria_the wordsmith

cartoleria. stationary store in Grosseto, Italy

ÄnderungenReparaturen_the wordsmith

Änderungen Reparaturen. Innsbruck, Austria

28Italia_the wordsmith

interesting 2. Elba, Italy

attenti al gatto_the wordsmith

upside-down 8, but watch out for the cat! Elba, Italy

CaféVergnano_the wordsmith

Caffé Vergnano. Italy

FORTUNE cookie_the wordsmith

fortune from fortune cookies. ALL CAPS SEEM TO BE YELLING. plus Chinese. in Vienna, Austria

grand hotel_the wordsmith

the hotel is grand, but the sign only got lower case letters. Grosseto, Italy

L'erbaVoglio_the wordsmith

L’erbaVoglio. Elba, Italy

Le quartier en movement_the wordsmith

“Le quartier en movement” – the neighborhood is changing. Paris, France

LiteraturHausMünchen_the wordsmith

LiteraturhausMünchen. serifs, sans, and italics in one logo. Munich

metropolitain_the wordsmith

Metropolitain. Paris, France

Palazzina Napoleonica_the wordsmith

Palazzina Napoleonica. Elba, Italy

Paris Alphabet_the wordsmith

Parisian Alphabet. taken 2011 in Paris, France

Pinakothek_the wordsmith

the “Pinakothek” sign. Munich

RIP Tooth_thewordsmith

the tombstone of Richard Henry Tooth, Esq. Innsbruck, Austria

Stiegl Weisse_the wordsmith

a branded “Stiegl Weisse” glass. taken in a Biergarten in Austria

TabakTrafik_the wordsmith

one of my favorite signs as a kid. Tabak Trafik, where they sell magazines, cigarettes, and lottery tickets. Innsbruck, Austria

Tenute del Cerro_the wordsmith

the company Tenute del Cerro’s interesting labelling for Tuscan wine. Castiglione della Pescaia, Italy

Thai ginger_the wordsmith

Thai ginger ale. Koh Samui, Thailand

Thai wall_the wordsmith

Please do not sit or stand on the wall on top of the temple, you stupid tourists. taken in 2011 in Bangkok, Thailand

Thailand in flowers_the wordsmith

Thailand written in flowers at Thai flower festival. taken in 2011 in Chiang Mai, Thailand

Tirol isch lei oans_the wordsmith

Tirol isch lei oans… roughly translated: the lovely little region of Tyrol is one of a kind. spotted in a furniture store in Innsbruck, Austria

Viertelstundenrieb_the wordsmith

Viertelstundenrieb, letting you know how much farther you have to hike before you get beer. Rinn, Austria

Waffen Fischerei_the wordsmith

the letters are gone – as is the store – but you can still tell what they sold there. Waffen Fischerei, Carinthia, Austria

way to Khaosan_the wordsmith

a mixture of questionable typography and an arrow to get the message across… just, well, because. Bangkok, Thailand

Weizenbier Schneider_the wordsmith

vintage Weizenbier sign. seen in Innsbruck, Austria

Zechbauer_the wordsmith

empty cigar boxes found in grandpa’s basement. Innsbruck, Austria